NOT YOUR KIND.
Independent streetwear built for the ones who never followed the crowd.
Shop the pieces
The Collection
We couldn't load the collection. Please refresh.
NOT YOUR KIND.
REAL LIFE. WRONG CROWD.
Latest drop
New Arrivals
We couldn't load the collection.
The collection
Featured Collection
We couldn't load the collection.
YOU DON'T HAVE TO
FIT IN.
Some follow the crowd. Others build their own. Wrong Crowd is for the people who move differently, ride differently, and wear what represents them.
On the street
Lifestyle
Most wanted
Best Sellers
We couldn't load the collection.
Follow along